Study: More CEOs say good works boost recruiting - Puget Sound Business Journal (Seattle):

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This marks a shift in corporate philanthrop since the Roundtable released itsin 2000, whicbh noted that corporate responsibility was beginninh to evolve from community impacg to bottom line impact. The most recenty report shows thatthe evolution, indeed, has taken Boston struggles to maintain its college grads as they move into the workforce, and the Roundr Table report underscores that philanthropy is a factof making some local companies more attractive to youngedr workers. The Roundtable issuefd the report in collaboration with the Universityt of Massachusetts Boston EmergingLeaders Program.
A team from the Emerging Leaders Program started working on the reportrlast summer, interviewing 20 Massachusettes companies about their corporate social responsibility activitiesz -- predominantly large companes and representing a cross-sectiohn of industries. “Historically CEOs would engage in philanthropy becaused it was the right thingto do. They wanter to be good corporate citizens,” said J.D. Chesloff, deputgy director of the MassachusettsBusiness “Now there’s a good business case to incorporatinfg it into their business plan. There’s a bottom line impact to it, in additiom to being good for all the othercommunityu reasons.
” Based on the findings from the 20 companiee included in the research, the report suggests five ways companies can build a culture of social responsibility: • Creates a clear link to the company’s mission and securre endorsement at the executive level. Engage employees at all levelsas decision-makerzs in relation to corporate social responsibility targets and activities. Leverage employees’ skills to make positive contributions tothe • Provide opportunities for employees to develol new skills.
“A lot of it is around a companyh being authentic about wanting to do something in the communit and listening to what the employees are interested in doingy and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofiyt that promotes strategic philanthropy and advises donors.