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The plan includes all the Kansas City-baseds company’s premium e-cards and licensed e-cards with hit music, TV showsz and movies, Hallmark said in a release. The companty sells its premium e-cards for 99 cents each. Customers can personaliz e e-cards, and Hallmark will send them anytimre during thesubscription period. Hallmark also offers a reminder serviced andaddress book. “We know peopl e enjoy connecting with their frienda and family byusing e-cardzs featuring their favorite characters, movies and Hallmark Product Manager Shelley Mathews said in the release.
“This plan makes it easy and convenientr to sendthose e-cards when they’re Consumers can select and address their e-cards aheac of time, and Hallmarkk will send them out righ on time.” The company wouldn’t disclose how much revenu it hopes the plan will generatse or how much revenu e it makes from selling premium e-cards individually.
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