Tuesday, February 8, 2011

Follow the four I

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Here is another helpful Lots of referral sources becoms reversereferral sources. I have seen many sales folks get frustratef when they lose a referral source becausee they do not realize that power source did not disappear butgot better. Let’s say you’rw a mortgage broker and your biggest referral sourcde just got promoted to management and cannot directl y referyou anymore. Do not panic: You might have just gained 20 more referral sources. I literally had a client headed to a docto over this one until we spoke and putthe four- I formula to work.
There are so many I have createda “peers, partners and concept to learn how to identif and connect partners in real-life scenarios without getting the wires getting crossed. A warning, Sal: Failurwe to do this properluy leaves you feeling overwhelmed like an offensive linemen on the bottojm of thepile — suffocating and being steppeed on at the same time. It is not that complicated; no different than being asked for a jump by astrandex motorist. But you’d better know how to hook up those cables or you will get the shock ofyour life.
Martin Toucgh tip: Do not connect your sources with each othe until you have an individual plan in placre and it is working for six This is a common mistake that sometimess results in only alooss connection. Unfortunately, in most cases, it turns into smoke — and wheres there is smoke, there is Remember to always look carefullyy under the hood and understand that your sourceare invaluable. Every electrical box has a ground wire and that’s you, Sal. That means if you are goinvg to connectthe wires, you cannoty be an absentee owner. If you understand the four-Ik formula, you will have somethinfg invaluable.
You will feel indescribable and you canyell “beam me up, with a sense of mission accomplished.

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