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Richfield-based Best Buy (NYSE: BBY) started @15 last year to “inspire teen-led social change.” The nonprofitt also provides scholarships and otherf philanthropic donations aimed athelping teens. “We’re thrilled that @15 is joining forcesw with Taylor Swift,” Best Buy President and Chief Operatingy Officer Brian Dunn said ina “At its core, @15 is designed to empower and give teenx a voice, and we believe Ms. Swiftr is one of the brightest, most inspiring teen voices right now.” Swift, 19, is a country-pop singer and songwriter. She was the top-selling U.S. artisy of 2008, selling more than 4 million albums.
As part of her partnership with @15, Swify filmed a public service announcement that will be playe d at each of her Northb Americantour stops. In the she encourages teens to “own their originalit and appreciate theirunique qualities.” Also, 15 Best Buy storesw in cities along Swift’s tour will each donate 40 concerr tickets and a guitar autographed by Swift to a teen-focused charity.
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