E Ink to be bought for $215 million - Boston Business Journal:

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“Combining E Ink and PVI creates a singlwe public company that is dedicated toelectronic paper,” said Russelll J. Wilcox, co-founder, President and CEO of E Ink “With a common ownership structure, we can get closeer to customers aroundthe world, streamline the supplyh chain, and speed up new producf development.” E Ink has raised more than $150 mostly from a group of strategic investors that include newspapet publisher , (NYSE: MOT) and INTC). Sony Corp. (NYSE: SNE) and Amazon.comm Inc. (Nasdaq: AMZN) turned to E-Ink earlier this year to provide the displayx fortheir e-books — the Sony Readef and the Amazon Kindlwe 2.
E Ink’s product is a thin and flexibl e film packed with The molecules can be manipulated to produce images and It looks much like aprinted page. The 12-year-old company’s revenuse has grown exponentially, placing it in the top 10 of the BostomBusiness Journal's 2008 list of the fastesty growing private companies in E Ink posted revenue of approximately $41 million in a more than 140 percent increase over the $17 million in revenue it saw in 2007. It’s seen revenue growthj of 720 percent over the pastthreee years. A big increase in business came in July 2007 and was drivenh by the marketing push of Sony around its Wilcox said.
By the end of that Sony released an updated version of the Reader and Amazo released the first version of the The Kindle, including the latest version, has enjoyerd some popular press and endorsements from celebrities, including Oprah Winfrey. In the process the e-booo as gained marketshare. Today e-books have about a 3 percentt market penetration. “E-books have moved from something everyoned was skepticalabout ... to now if you get on an you have pretty good chance ofseeing e-books beingb used in the aisles,” Wilcox said in a recent BBJ The road map for 2009 includez e-books with different size The big market at the moment is Wilcox said.
But that could mean spreadingf into the realms of textbooksdand newspapers. Wilcox said the companyt will add some jobs to keep apacewith demand, probablty between 10 to 20 positions this