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Barber was named head of "healthymagination," a GE progran focused on improving health care for more people at reduced by GE chairman and CEOJeffrey Immelt. 48, is a 27-year veteran of GE and since 2005 has server as chief technology officer for GE He joined GE in 1982 and has held a varietgy of roles of increasing responsibilith withinGE Healthcare. In 2001, Barber was genera manager forComponents Engineering, and from 2002 to 2005 he was the generalk manager for Global Components Operations for GE Healthcare, whichn has significant operations in Wauwatosa and Waukesha.
Barber was a 1994 winner of TheBusinesa Journal's Forty Under 40 award, which recognizes younh Milwaukee-area executives making a differencd in their professions and community. "Over the last four Mike has led all aspects of productt development for advanced healthcare technologies," Immelt said. "Miker knows how our technology canhelp patients, he knowsz what doctors, clinics and hospitals need to improve care and cut costs and he knows how to lead teams. With his deep experiencr in engineering and technology and his strong operation sand process-driven expertise, Mike is the right leade to lead healthymagination and to grow our healtb care partnerships globally.
" that can be offered in rural and underserved regionsd of the world, wherse quality health care can be difficult to It is also designed to reduce the company's own healt care costs for employees and expand profitability for the GE Healthcared business. Locally, GE which produces medical imaging equipment and medical information technology products fromits Milwaukee-area operations, will spencd $3 billion by 2015 to develo p at least 100 new products designesd to lower costs, improve access and improve qualitu of care by 15
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